Littlebird pricing · internal

Proposed credit design

Customers only ever see the plan multiples and dollar prices. Credits stay internal. Everything below updates live; open "Adjust the assumptions" to change any number.

Top-up packs

ARPU with packs

Gross margin

Pack margins

our best-margin dollars

Does the design hold up?

Adjust the assumptions

Baseline

Credits included with Plus ($20)

Our cost per 1,000 credits

Blended model cost across Expert Mode, research, images, MCP calls. The placeholder to replace with real numbers.

Packs

Base pack rate, per 1,000 credits

Each pack applies its own discount to this rate. Add or remove packs freely.

Plan multipliers

Pro $50 (2.5x the price of Plus)

Multiple of Plus usage

Mult.	Credits	$ / 1k	vs Plus	Upgrade $ / 1k	Margin

Max $100 (5x the price of Plus)

Multiple of Plus usage

Mult.	Credits	$ / 1k	vs Plus	Upgrade $ / 1k	Margin

$200 plan (10x the price of Plus)

Multiple of Plus usage

Mult.	Credits	$ / 1k	vs Plus	Upgrade $ / 1k	Margin

Top-up buying behavior

Plus

Buying monthly

Avg spend (buyers)

Pro

Buying monthly

Avg spend (buyers)

Max

Buying monthly

Avg spend (buyers)

$200 plan

Buying monthly

Avg spend (buyers)

Plan mix

On Plus

On Pro

On Max